Sales Call Analysis — Hear What Your Prospects Are Really Telling You

The problem

Sales reps review calls to improve their pitch and understand deal health. But listening back to a full recording is time-consuming, and standard transcription tools only tell you what was said — not how it was said. Did the prospect hesitate before answering the pricing question? Did their engagement drop when you discussed implementation timelines? Were they asking genuine discovery questions or politely running out the clock? These signals determine whether a deal is real, and they are invisible in a standard transcript.

How auraScribe helps

• Buyer intent signals: Automatically detects and highlights purchasing readiness, objections, competitive mentions, and decision-making language.
• Per-speaker behavioral analysis: See how each participant communicated — who drove the conversation, who deferred, where engagement shifted.
• Behavioral summary of group dynamics: Understand the meeting's interpersonal flow, not just its topics. Spot dominant voices, withdrawn participants, and tension points.
• Human-reviewed speaker attribution: Correctly assign every statement to prospect, champion, or competitor mention — no more confused speaker labels.

What you'll see

• Prospect's participation dropped 40% after the pricing slide — responses shortened to acknowledgments, suggesting unspoken sticker shock.
• The technical lead asked 7 detailed integration questions — the most engaged participant by far, likely the internal champion.
• Buyer used past-tense language ('we were looking at...') when discussing the competitor, signaling they have moved on from that option.
• Two long pauses (3+ seconds) after the contract terms discussion — prospect may have concerns they did not voice.